Brief 3: Subway TV Commercial

http://www.scorchlondon.com/portfolio/subway-tv-commercial/

The Brief

To design a TV commercial to promote Subway's low fat range featuring British Olympic athletes Anthony Ogogo and Holly Bleasdale

For this brief there are no specifics when it comes to design of the advert, there is however specifics on the content of the advert. "Promote Low Fat Subway" "Olympic Athletes"

To accomplish this brief, they could look existing subway adverts which feature similar content and create a similar production, which in turn could help promote the brand identity and familiarity of Subway.

The details in the link reveal that 1 x 30 second ad needs to be made aswell as 2 x 10 second ads, so the content needs to be short and to the point if it is to work in a 10 second time frame.

There are two main audience types for this product. One is the general public, ranging ages from 14-40+, those who are more likely to purchase fast food, with Subway standing as a "fresh and relevant" fast food establishment amongst most demographics.

The other target audience would be those who are anticipating the Olympics, as well as athletes themselves. The presence of actual Olympic Athletes, in correlation with the "fresh and healthy" brand image of subway is perfectly suited for an athletic/health conscious audience.
The short running time also reinforces the busy lifestyle of Athletes, as well as promoting the fast food aspect of Subway.

Brief 2: "Lollipop" Music Video- Ministry Of Sound

http://www.scorchlondon.com/portfolio/lollipop-music-video/

The Brief

To create a promo for the Dada track ‘Lollipop’ using filmed footage of the artist and dancing models over animated backgrounds.

This brief is an open formal commission to create a Music Video for Ministry Of Sound. There are few specifics asked for in the brief, the only ones being "footage of artist and dancing models" and "animated backgrounds". The rest is ambiguous and up to whoever takes on the brief to create. The creator would have to do their research on the artist and similar products to get a rough idea of what codes and conventions they would have to adhere to for the project.  

Considering the basic brief, it could result in a basic looking video if they are not careful. If they asked for more specifics it could be easier to produce and manage, and could potentially fit the artist's requirements better

The target audience of this production would be similar to the Target Audience of previous Ministry Of Sound productions, which would be young adults aged 18-25, those who live a "clubbing lifestyle" or those who simply enjoy that genre of music. It could also be targeted to those who watch music videos through online mediums such as "Youtube" which covers a very broad number of audiences.

Brief 1: HP Advert Competition

http://www.scorchlondon.com/portfolio/hp-parkour-commercial/

The Brief

"To create an online ad as a call for entries into a short-film competition sponsored by HP."

The Video Production Company "Scorch London" are commissioned by their clients to specific media products.

 This was not a written brief, rather a video example. In the video the instruction for the brief are placed in post production around the video while a man free runs.

The brief itself is asking for a 3 minute short film for a chance to win a HP laptop, so the use of free running in the brief video is relevant to the product being asked for commission as it promotes a "jumping off point" for future film/TV directors. 
There are no specifics for what needs to be filmed, giving the entrants complete creative control over what they produce.


The Target Audience for the product in question would most likely be youths aged between 14-19, possibly from a city background in consideration with the Parkour elements and location of the video.  The competition itself seems to be aimed at upcoming filmmakers, possibly on some form of media course, this is because of the competition aspect which promises a career within the industry as well as a cash prize to help with future projects.  

Webisode 3

Webisode 3

The third and final episode would focus on the exam season at college and the stress that students and teachers feel under the pressure. The focus students would be followed through their studies right up to their exam days. Interviews would range from students, teachers and also exam injudicators. Another aspect of this episode would be the prospect of universities, highlighting universities popular with Witney College and also interviews with UCAS representatives who will help shed some positive light on the idea of University. Interviews will also be held by past students of the college who are perhaps in the area, discussing their further education experience, as well as how they found their exams and the ordeal of finding a University place. This topic could also prove to be an interesting excuse to get into the rise in tuition fees and how students have grouped together to make further education a more equal opportunity for all of those who want it.

The presenter would most likely be a Witney College student, perhaps a Student Ambassador with an energetic personality who will be charismatic and fun throughout whilst also being able to hammer home the key points that this programme needs to get across.  The style would be informal, but not in a condescending “down with the kids” sort of way.

The way I’d like to film this is in the style of the BAFTA winning programme “The Office”, in a somewhat “fly on the wall” style while also being interjected with talking head style interviews from the focus students mentioned previously.

The episode would end on AS-Level results day, much like the first episode, and the focus students would’ve reached the end of their journey, at which point we will find out their views on the entire process and what they have learnt from the experience.

Webisode 2

Webisode 2

In continuation from the first episode, we follow the focus students on their next step in further education/career choices. It will follow the students throughout college life, interviewing them about their experience so far, this also gives the opportunity to highlight the variety of courses on offer at college and how BTEC courses have grown to become equal to and somewhat more useful in the long run than A-Levels. There will be cameras placed throughout the classrooms, showing how teaching styles are dramatically different to the way they were in GCSE’s, perhaps using split screen to show a comparison. This also presents a good time to interview lecturers at college and how they feel about further education, as well as their opinions on their new students.

The presenter would most likely be a Witney College student, perhaps a Student Ambassador with an energetic personality who will be charismatic and fun throughout whilst also being able to hammer home the key points that this programme needs to get across.  The style would be informal, but not in a condescending “down with the kids” sort of way.

The way I’d like to film this is in the style of the BAFTA winning programme “The Office”, in a somewhat “fly on the wall” style while also being interjected with talking head style interviews from the focus students mentioned previously.

The episode would end on a comment from the focus students about what they have felt about college and the process of the programme so far, and how they are feeling about their work and the looming exams, of which the third episode will be based around

Webisode 1

Webisode 1

In the first of the three “webisodes”, we would be introduced to three GCSE Classes from three different schools in the local area: Carterton Comp, Burford School and Henry Box. In these classes, we will see a vast variety of different opinions from different students, using interviews with students in the class who represent the extremes in the class. For example, a student who is dead set on going to college with a future ambition of University, while on the polar opposite with someone who has a lack of ambition and the programme will show how these two students progress throughout the exam period, and the presenter will try and help the two students from being so extremist in either view and how they can find a happy medium, highlighting the benefits of further education. Interviews with teachers will show their education history while they also talk about why further education has helped them progress to their current profession. This episode will also highlight the elitist views some people have on higher education, and another point that needs to be stressed in not only this episode but the series in general is that while Further Education is the main topic of the show, it won’t be treated as the only option and other alternatives will be mentioned and discussed.

The presenter would most likely be a Witney College student, perhaps a Student Ambassador with an energetic personality who will be charismatic and fun throughout whilst also being able to hammer home the key points that this programme needs to get across.  The style would be informal, but not in a condescending “down with the kids” sort of way.

The way I’d like to film this is in the style of the BAFTA winning programme “The Office”, in a somewhat “fly on the wall” style while also being interjected with talking head style interviews from the focus students mentioned previously.

The episode will end on GCSE results day, at which point we will find out the focus student’s grades and what direction they plan on taking after this, setting up the premise for the second episode.