Brief 1: HP Advert Competition

http://www.scorchlondon.com/portfolio/hp-parkour-commercial/

The Brief

"To create an online ad as a call for entries into a short-film competition sponsored by HP."

The Video Production Company "Scorch London" are commissioned by their clients to specific media products.

 This was not a written brief, rather a video example. In the video the instruction for the brief are placed in post production around the video while a man free runs.

The brief itself is asking for a 3 minute short film for a chance to win a HP laptop, so the use of free running in the brief video is relevant to the product being asked for commission as it promotes a "jumping off point" for future film/TV directors. 
There are no specifics for what needs to be filmed, giving the entrants complete creative control over what they produce.


The Target Audience for the product in question would most likely be youths aged between 14-19, possibly from a city background in consideration with the Parkour elements and location of the video.  The competition itself seems to be aimed at upcoming filmmakers, possibly on some form of media course, this is because of the competition aspect which promises a career within the industry as well as a cash prize to help with future projects.