The Brief
To create a promo for the Dada track ‘Lollipop’ using filmed footage of the artist and dancing models over animated backgrounds.
This brief is an open formal commission to create a Music Video for Ministry Of Sound. There are few specifics asked for in the brief, the only ones being "footage of artist and dancing models" and "animated backgrounds". The rest is ambiguous and up to whoever takes on the brief to create. The creator would have to do their research on the artist and similar products to get a rough idea of what codes and conventions they would have to adhere to for the project.
Considering the basic brief, it could result in a basic looking video if they are not careful. If they asked for more specifics it could be easier to produce and manage, and could potentially fit the artist's requirements better
The target audience of this production would be similar to the Target Audience of previous Ministry Of Sound productions, which would be young adults aged 18-25, those who live a "clubbing lifestyle" or those who simply enjoy that genre of music. It could also be targeted to those who watch music videos through online mediums such as "Youtube" which covers a very broad number of audiences.
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