Brief 3: Subway TV Commercial

http://www.scorchlondon.com/portfolio/subway-tv-commercial/

The Brief

To design a TV commercial to promote Subway's low fat range featuring British Olympic athletes Anthony Ogogo and Holly Bleasdale

For this brief there are no specifics when it comes to design of the advert, there is however specifics on the content of the advert. "Promote Low Fat Subway" "Olympic Athletes"

To accomplish this brief, they could look existing subway adverts which feature similar content and create a similar production, which in turn could help promote the brand identity and familiarity of Subway.

The details in the link reveal that 1 x 30 second ad needs to be made aswell as 2 x 10 second ads, so the content needs to be short and to the point if it is to work in a 10 second time frame.

There are two main audience types for this product. One is the general public, ranging ages from 14-40+, those who are more likely to purchase fast food, with Subway standing as a "fresh and relevant" fast food establishment amongst most demographics.

The other target audience would be those who are anticipating the Olympics, as well as athletes themselves. The presence of actual Olympic Athletes, in correlation with the "fresh and healthy" brand image of subway is perfectly suited for an athletic/health conscious audience.
The short running time also reinforces the busy lifestyle of Athletes, as well as promoting the fast food aspect of Subway.

Brief 2: "Lollipop" Music Video- Ministry Of Sound

http://www.scorchlondon.com/portfolio/lollipop-music-video/

The Brief

To create a promo for the Dada track ‘Lollipop’ using filmed footage of the artist and dancing models over animated backgrounds.

This brief is an open formal commission to create a Music Video for Ministry Of Sound. There are few specifics asked for in the brief, the only ones being "footage of artist and dancing models" and "animated backgrounds". The rest is ambiguous and up to whoever takes on the brief to create. The creator would have to do their research on the artist and similar products to get a rough idea of what codes and conventions they would have to adhere to for the project.  

Considering the basic brief, it could result in a basic looking video if they are not careful. If they asked for more specifics it could be easier to produce and manage, and could potentially fit the artist's requirements better

The target audience of this production would be similar to the Target Audience of previous Ministry Of Sound productions, which would be young adults aged 18-25, those who live a "clubbing lifestyle" or those who simply enjoy that genre of music. It could also be targeted to those who watch music videos through online mediums such as "Youtube" which covers a very broad number of audiences.

Brief 1: HP Advert Competition

http://www.scorchlondon.com/portfolio/hp-parkour-commercial/

The Brief

"To create an online ad as a call for entries into a short-film competition sponsored by HP."

The Video Production Company "Scorch London" are commissioned by their clients to specific media products.

 This was not a written brief, rather a video example. In the video the instruction for the brief are placed in post production around the video while a man free runs.

The brief itself is asking for a 3 minute short film for a chance to win a HP laptop, so the use of free running in the brief video is relevant to the product being asked for commission as it promotes a "jumping off point" for future film/TV directors. 
There are no specifics for what needs to be filmed, giving the entrants complete creative control over what they produce.


The Target Audience for the product in question would most likely be youths aged between 14-19, possibly from a city background in consideration with the Parkour elements and location of the video.  The competition itself seems to be aimed at upcoming filmmakers, possibly on some form of media course, this is because of the competition aspect which promises a career within the industry as well as a cash prize to help with future projects.